Influences Social Media Use And Motivations â€Myassignmenthelp.Com

Question: Discuss About The Influences Social Media Use And Motivations? Answer: Introduction Social media along with social marketing plays imperative part in the lives of people in the entire world. It has taken the individuals in the entire world through a storm with different kinds of mobile applications along with in other forms of technologies. It helps in improving the process of proper communication of the individuals with others as well in the workplace. The main aim and purpose is to understand the merits and demerits of social media in the business world. Proper techniques have to be proposed in order to improve the usage of social media among the different individuals in the business world. The common mistakes have to be ascertained, as this will help in preparation of strategy related to social media. The structure of the report will include the advantages and disadvantages of the social media in the business world and Techpillar is the organization that has been focused here in this assignment. The strategies have to be adopted by the companies along with the individuals in order to reduce the misuse of social media. Meaning of Social Media It is defined as the online content that is created by individuals with proper usage of highly scalable as well as accessible and proper technologies used at workplace. It is shift in different ways through which the people can discover, read as well as share news with proper content and information. The social media is the fusion of both technology and sociology that helps in transforming different monologues into different dialogues (Brooks, 2015). It is defined as the democratization of the information that helps in transforming content readers into different kinds of publishers. The social media allows and helps the individuals in connecting with the online world in order to form and create relationships for political, personal and business purpose as well (Rauniar et al. 2014). Role of social media in business development Social media helps in building proper conversations with the different clients and consumers (Laroche, Habibi Richard, 2013) Techpillar is using social media in order to drive their sales, building community and create positive as well as proper known brand in the eyes of the customers Social media will help Techpillar in creating masterpieces of marketing and use social media in order to increase the brand name and sales of their company in the near future (Bolton et al. 2013) Usage of LinkedIn in Techpillar To properly recruit the new hires in their business To properly conduct research in the market as this will help them in increasing their sales in the competitive market To properly ask for the different testimonials and reviews from the customers as this will help them in improving their issues that can affect their brand image Advantages of Social Media in business development The advantages of the social media are interesting to participate and observe in for the different individuals in the Accounting. The different advantages are as follows: Gaining valuable and accurate insights of the individuals as this will help them in increasing the awareness of the customers with daily engagement as well as proper social listening (Marwick Boyd, 2014). Updates and information is other main advantage of social media in the business world as it helps the individuals in updating themselves from different happenings around the entire business world. The print media and the television are biased in nature and it does not help in conveying the correct message as well that is required in the business world (Perrin, 2015). Providing rich experience to the customers as this will help them to deliver their customers what is required by them and this will enhance their skills as well. Improves reputation of the business is one of the advantages of social media as well as this will help in improving the reputation and sales of the Techpillar company. The sharing and positive comments are essential in nature, as it will have positive impact on goodwill and sales of the respective company. Sharing the content easier and faster as this will help them in ensuring that the information are reached to the customers within a short span of time and this will help them in gaining strong customer base as well. Disadvantages of Social Media Cyber bullying is one of the disadvantages of social media as there are individuals who creates fake account and can perform activities that cannot be traced in large businesses and it will be difficult for them to handle such situations at office as well (Alwagait, Shahzad Alim, 2015). Hacking is disadvantage as the privacy and the personal information can be hacked easily and shared on the internet as well. Proper identification of theft is a crucial issue from the personal accounts and this has financial issues at workplace (Xenos, Vromen Loader, 2014). Security issues are the disadvantage that ruins the reputation of the individuals in the business world and it creates false stories across the entire social media about such business personality (Ahmad, Ismail Nasir, 2015). Strategies in improving misusage of social media Proper safety has to be ensured by the Techpillar company in order to improve the usage of social media such as more security on the social media sites such as Twitter or Facebook is required in the business world (Seidman, 2013). The applications that are harming reputation of individuals through usage of social media have to be reduced by the different agencies, as this will help in saving the life of the public. The strategy related to the usage of social media for connecting with individuals in different parts of the world and for marketing purpose as well. The social media usage has to be made limited in nature as well in order to save the life of the individuals. Conclusion Therefore, it can be inferred that Social media is the advanced technology that is changing the lives of the individuals and making it faster and convenient in nature. Social media has great importance in the business development of Techpillar as this helps them in driving their sales and reputation in the competitive market. It helps them in increasing the brand image and sales among the general individuals in the society. Proper usage of social media by Techpillar will help in improving the perception of the individuals in the business as well. References Ahmad, J., Ismail, N., Nasir, N. N. A. (2015). Investigating Malaysian Youths Social Media Usage, management and Practice with regard to Crime Prevention: An Application of the Social Media Literacy Model. Alwagait, E., Shahzad, B., Alim, S. (2015). Impact of social media usage on students academic performance in Saudi Arabia.Computers in Human Behavior,51, 1092-1097. Bolton, R. 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